Develop your immediate connection with the audience worldwide using WhatsApp Business API! Express the power of boundless messaging and promote customer experiences over WhatsApp. Learn the pros and cons of using WhatsApp Business API for Enterprises, including whether your business requires it, the difference with the WhatsApp Business App, and how to send messages efficiently.

WhatsApp Business API is a remarkable bridge between businesses and their extensive global clients. Using WhatsApp Business API for enterprises has piqued your interest but still left you with doubts and curiosities. 

The report states that 2.78 billion users worldwide were wiping away on WhatsApp. Which is an impressive 12% jump from last year. However, what’s more fascinating than its elevated user base is how WhatsApp has reviewed its motive.

WhatsApp has always been a secure and trustworthy application for sharing anything, whether to exchange jokes or pictures. But imagine controlling these bulk messages daily for your business might be difficult. The idea is more futuristic than it appears. As different-sized businesses are aboard the WhatsApp train, and this is crystal clear, there are many things to do with this app other than just sending emojis and video calls. Then WhatsApp Business API comes into the limelight.

What is WhatsApp Business API?

WhatsApp Business API is an integrated channel used for enterprises and brands to grow their marketing strategies. It assigns marketers to bring growth and develop more intimate relationships with customers. With a higher open rate of 98% compared to 20% for email, WhatsApp has achieved more popularity. 

WhatsApp Business API for enterprises is more effective than other marketing methods for reaching recipients; customers are more interested in seeing, interacting with, and checking your messages. 

As a B2C messaging platform, WhatsApp Business API moves away from conventional promotional messages, concentrating instead on providing real-time, related, and large-value conversations. It has strict rules against incredible marketing campaigns and promotions.

Who Can Use WhatsApp Business API?

WhatsApp Business API is a powerful method that enables enterprises to interact with their large volume audience using the most popular application. However, before using WhatsApp Business API, companies need to check their eligibility. The article will elaborate on the standards that specify a business’s capability to use the WhatsApp Business API. 

1. Business size

The first criterion for using API depends on the business size. WhatsApp Business API is specially developed for medium—to large businesses, and it requires a more advanced messaging resolution with large communication requirements. 

The API crushes the restriction of the free WhatsApp business app (designed to serve the requirements of small businesses). It offers a comprehensive communication platform to provide high-volume messaging demands. Hence, small companies need help in obtaining approval to implement the WhatsApp Business API. 

2. Industry type

The second factor to consider when using WhatsApp Business API is the type of business that intends to use it. WhatsApp has a strict commerce policy that traces which business is eligible to use it. Few companies like independent software vendors, gaming and gambling, adult content, arms, alcohol, entertainment, supplements, tobacco, and other medical drugs are entirely prohibited from using API. However, various other industries are permitted to use the API. These businesses are eCommerce, travel, hospitality, commercial or wholesale real estate, education, and telecommunications. If you’re one of them, you are allowed to employ WhatsApp Business API for your business. 

Features of WhatsApp Business API

As we discussed in the above section, WhatsApp Business API is a potent tool for enterprises looking to improve their customer relationships. Utilizing the API, businesses can effortlessly send messages to their clients on a large scale, which will help them speak with the audience quickly. 

Similarly, businesses use the WhatsApp Business API to share WhatsApp automated messages that may be triggered by specific events, like a customer placing an order. This saves businesses time and effort. 

Features offered by WhatsApp Business API are:

1. WhatsApp chatbots

WhatsApp chatbot is an automated program used to facilitate conversation with a human audience. In addition to providing customer support, the WhatsApp chat widget can be used for marketing purposes and sales, like promoting new brands or organizing surveys. Through WhatsApp Business API, enterprises can effortlessly develop or implement WhatsApp chatbots, making them an effective tool.

2. Automated messages

WhatsApp automated messages are pre-written formats that are sent automatically in response to customers’ inquiries. WhatsApp business automation provides this WhatsApp automated message feature that is used to respond to clients’ queries whenever they initiate a chat. The automated messages can be personalized with dynamic fields like the customer’s name or order details to make them more engaged. Automated messages include order confirmations, shipping details, and appointment reminders. 

3. WhatsApp Business API templates

WhatsApp Business API message templates are the format used for businesses to send messages to their customers through WhatsApp. These WhatsApp message templates are pre-approved by Meta and developed to ensure enterprises send related, helpful, or policy-compliant messages. The templates are implemented for various purposes, such as order booking, appointment reminders, shipping updates, etc. 

Advantages of Using WhatsApp Business API

Employing WhatsApp Business API can lead to several benefits for enterprises. A few of the most important are more useful for customer interaction and support. 

• Quick customer support
• Effective communication channel
• Automated business process
• Enhance customer outreach

By offering such customized and seamless customer support, enterprises can develop a more positive and trustworthy image of their brand, which will bring more leads to business. Plus, the WhatsApp Business API can improve efficiency by automating daily tasks like answering FAQs. 

Through its user-friendly interface, businesses can easily maintain customer interactions, streamline transactions, and offer instant customer support, eventually leading to a better customer experience.

Conclusion

Hence, WhatsApp Business API is a fantastic solution that caters to both businesses from medium to large-scale enterprises. With excellent features such as WhatsApp automated messages, message templates, and WhatsApp chat widgets, enterprises can simplify their communication with customers while offering a convenient and customized experience for their clients. 

In this guide, we’ve covered all the essential features of WhatsApp Business API and hope it will give you a better understanding of how to use it for enterprises.